Behind Face Card By LDW
Face Card By LDW was born from a bold belief: your face card should never decline — no matter your age, your vibe, or your budget.
We’re here to make beauty feel effortless, extra, and all about YOU. From TikTok-viral skincare must-haves to glam brushes, LED makeup cases, and glow-up essentials, our products are curated for baddies, boss moms, and beauty lovers who want their routine to feel as flawless as their face.
Founded by LDW, a mama with hustle and heart, Face Card is more than a brand — it’s a movement. A daily reminder that you don’t need a glam squad to serve face. You just need the right tools, the right energy, and your confidence on 10.
So whether you're getting ready for the day or winding down with a skincare moment, trust — your Face Card will always be valid here.
Welcome to your new obsession. 💋
Our Vision is to Re-Define EVERYDAY Beauty— making high-quality, trend-forward cosmetics and self-care essentials accessible, affordable, and unapologetically fun.
Confidence Looks Good on YOU!
We believe everyone deserves to feel confident, seen, and celebrated — with or without makeup. Our goal is to empower teens, moms, and beauty lovers to embrace their glow, express themselves, and serve face every day!
We're building a beauty brand that’s more than products — it’s a lifestyle. One that uplifts, inspires, and keeps your face card forever valid.
It’s Not Just a Look — It’s a Lifestyle
We don’t just sell beauty — we set the tone. From glow-getters to go-getters, Face Card By LDW is for the ones who walk in confidence, speak in affirmations, and show up bold no matter the day!
Every product we drop is picked with purpose: to make your routine smoother, your vibe louder, and your face card unmatched.
This is beauty without the pressure, glow without the gatekeeping, and self-care with sauce.